Trends in the Hairstylist trade
New products and techniques
The introduction of bond rebuilders, which help protect the hair fiber, are allowing technical services that were previously unable to be performed to now be carried out.
There are new colouring techniques such as freehand, hair painting, stenciling and pixilating techniques that continue to gain popularity. There is an increase in multicolour service applications which impact time and cost.
With Canada’s increasingly diverse population, there is an increased need for hairstylists to be able to work with a wide range of textures of hair.
With clients becoming more educated about trends, hairstylists need to be motivated to stay current in the industry. Along with trade shows and educational events, there are more opportunities to access information about styles and techniques through online learning platforms. Continuous learning is paramount to a hairstylist’s success.
Barbering and Facial Grooming
Barbering and facial grooming are growing segments of the hairstylist industry. There is more focus on barbering and facial grooming. Because of this trend, there is a heightened awareness for skills in using clippers, trimmers and razors to create advanced styles such as fades and designs. This comes with the need for a heightened awareness for infection prevention and control.
Digital Technology
There is an increase in the use and management of social media to connect with existing and potential clients. Online platforms such as Facebook, Instagram and Twitter enable hairstylists to showcase their work and promote their salon. These platforms have become a powerful marketing tool.
Environmental
Hairstylists are more aware and accountable of the environmental footprint of products used in large quantities on an everyday basis in hair salons. The recycling of materials such as hair, colour tubes, bottles, aluminum foils, plastics, colours and other products is becoming more popular.
Health and Safety
The use of natural products containing plant extracts, vitamin complexes and essential oils is becoming more commonplace. These products may reduce the toxicity due to less exposure of chemical products and may reduce the risk of allergic and skin reactions.
Hairstylists are becoming more vigilant about health and safety issues such as infection prevention and control, use of Workplace Hazardous Materials Information System (WHMIS) and Occupational Health and Safety (OH&S).
Legislative
The Personal Information Protection and Electronic Documents Act (PIPEDA) is impacting the industry, further protecting the client and hairstylist. Caution should be exercised when handling personal information and using any images of clients in media and advertising.